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HUFFINGTON POST — If the contents of our local drugstore aisles are anything to go by, the answer would be “no.” His and hers products line the shelves, with packaging and product names that are targeted specifically for each sex. Big brands like Dove (Dove’s Men + Care) and L’Oreal (Vive Pro for Men) manufacture gender-specific products that use stereotypical ideas of masculinity and femininity to target shoppers. Men’s products tend toward science imagery (check out the “ions” on Degree Men) and pro tool-shapes (doesn’t the Dial For Men container look like a car oil bottle?), while women’s packages showcase flowers, fruit and cocktail dresses.
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